Madlabs Brand Identity

The objective in the Madlabs design was to show a company that is very fertile in ideas and always testing and improving those ideas. The colour green was chosen as it symbolizes growth and fertility. 

The finished logo depicts a brain in a lab against a background of lush greenery.

The finished logo depicts a brain in a lab against a background of lush greenery.

Various textures and paper thickness were tested in order to assess the best paper suited for printing the Madlabs name card.

Various textures and paper thickness were tested in order to assess the best paper suited for printing the Madlabs name card.

Name  cards, front and back

Name  cards, front and back

The demo Madlabs poster and advert had the logo framed as a work of art. It is displayed standing to signify newness and hence innovation. 

The demo Madlabs poster and advert had the logo framed as a work of art. It is displayed standing to signify newness and hence innovation. 

Various designs were prepared for evaluation in selecting a best design for pamphlet and wallpaper background. The finished design would also be used for the Madlabs facebook profile and wallpaper 

Various designs were prepared for evaluation in selecting a best design for pamphlet and wallpaper background. The finished design would also be used for the Madlabs facebook profile and wallpaper 

madlabs-website-3.jpg
The Madlabs facebook profile and wallpaper that was eventually used (bottom) as well as other items showcasing the Madlabs icon such as smartphones and greeting cards.

The Madlabs facebook profile and wallpaper that was eventually used (bottom) as well as other items showcasing the Madlabs icon such as smartphones and greeting cards.

 

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Mobocop complete app design, marketing and packaging

The Mobocop app design is one that took its shape directly from the name itself. The project covers not just the app interface but also the packaging, banner,exhibition display and marketing.  We contributed to the slogans and a large part of the copy.

The Mobocop banner's main attraction is the aquamarine blue that is used throughout.

The Mobocop banner's main attraction is the aquamarine blue that is used throughout.

The Mobocop promotional item is comprehensive in explaining the strengths of Mobocop. Other than being just a flyer it has a calendar on the reverse side. 

The Mobocop promotional item is comprehensive in explaining the strengths of Mobocop. Other than being just a flyer it has a calendar on the reverse side. 

Mobocop internet sales page posted on the exhibition organiser's website.

Mobocop internet sales page posted on the exhibition organiser's website.

The complete exhibition display set comprising banner, stand, table and package. The female model is not part of the exhibition and display.

The complete exhibition display set comprising banner, stand, table and package. The female model is not part of the exhibition and display.

Closeup of the Mobocop box pakaging.

Closeup of the Mobocop box pakaging.