Madlabs Brand Identity

The objective in the Madlabs design was to show a company that is very fertile in ideas and always testing and improving those ideas. The colour green was chosen as it symbolizes growth and fertility. 

The finished logo depicts a brain in a lab against a background of lush greenery.

The finished logo depicts a brain in a lab against a background of lush greenery.

Various textures and paper thickness were tested in order to assess the best paper suited for printing the Madlabs name card.

Various textures and paper thickness were tested in order to assess the best paper suited for printing the Madlabs name card.

Name  cards, front and back

Name  cards, front and back

The demo Madlabs poster and advert had the logo framed as a work of art. It is displayed standing to signify newness and hence innovation. 

The demo Madlabs poster and advert had the logo framed as a work of art. It is displayed standing to signify newness and hence innovation. 

Various designs were prepared for evaluation in selecting a best design for pamphlet and wallpaper background. The finished design would also be used for the Madlabs facebook profile and wallpaper 

Various designs were prepared for evaluation in selecting a best design for pamphlet and wallpaper background. The finished design would also be used for the Madlabs facebook profile and wallpaper 

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The Madlabs facebook profile and wallpaper that was eventually used (bottom) as well as other items showcasing the Madlabs icon such as smartphones and greeting cards.

The Madlabs facebook profile and wallpaper that was eventually used (bottom) as well as other items showcasing the Madlabs icon such as smartphones and greeting cards.

Dropstuf marketing app

Truly one of the most exciting projects that we've worked on is the dropstuf marketing app. You can advertise or present yourself to anyone with a mobile device who are within your vicinity. At a basic level the app presents an alternative way of sending parcels of information to others.  

From the outset we wanted a simple design that would signify how simple and convenient it is to use the app. Just by dropping stuf, how much simpler can it get? The underlying theme is that being human we thrive when there is a sense of discovery either of oneself by others or discovering interesting things about others.  

From the outset we wanted a simple design that would signify how simple and convenient it is to use the app. Just by dropping stuf, how much simpler can it get? The underlying theme is that being human we thrive when there is a sense of discovery either of oneself by others or discovering interesting things about others.  

Advertising poster - female version focusing on talent discovery. 

Advertising poster - female version focusing on talent discovery. 

Advertising poster - male version focusing on connecting to other people.

Advertising poster - male version focusing on connecting to other people.

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The logo presentation still maintained its concept of simplicity in use hence the simple format and one tone color scheme.

The logo presentation still maintained its concept of simplicity in use hence the simple format and one tone color scheme.

Some t-shirts were made for the launching of the Dropstuf app. Basically, the team thought that it would be cool to see their logo on a t-shirt.

Some t-shirts were made for the launching of the Dropstuf app. Basically, the team thought that it would be cool to see their logo on a t-shirt.

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